Sunday, January 13, 2013

Lumia series saves Nokia in the Q4 of 2012

Lumia series saves Nokia Q4 

Nokia emerges rather dignified in the Q4 of 2012 despite the economic crisis worldwide, thanks to the Lumia series. In a preliminary report Nokia’s Devices & Services department reports net sales of $13.1 billion which is 11% higher than Q3 of 2012. Despite the loss of about $1.3 billion, things have started to look up for Nokia.
The Windows 8 powered Lumia series was a boost to the company as it sold 4.4 million Lumia sets as compared to 2.2 million other Symbian smartphones. The company sold a total of 79.6 million phones including 9.3 million Ashas. The adamancy of Nokia on its proprietary OS, Symbian seems to come at a price. With people attracted towards smartphones of a lesser price tag, fewer people are interested in buying a Symbian phone over a cheaper Android set. Engadget highlighted the statement of CEO Stephen Elop that, “As a result of the changing market conditions, combined with our increased focus on Lumia, we now believe that we will sell fewer Symbian devices than we previously anticipated.”

No comments:

Post a Comment