Lumia series saves Nokia in the Q4 of 2012

 

Nokia emerges rather dignified in the Q4 of 2012 despite the economic crisis worldwide, thanks to the Lumia series. In a preliminary report Nokia’s Devices & Services department reports net sales of $13.1 billion which is 11% higher than Q3 of 2012. Despite the loss of about $1.3 billion, things have started to look up for Nokia.

The Windows 8 powered Lumia series was a boost to the company as it sold 4.4 million Lumia sets as compared to 2.2 million other Symbian smartphones. The company sold a total of 79.6 million phones including 9.3 million Ashas. The adamancy of Nokia on its proprietary OS, Symbian seems to come at a price. With people attracted towards smartphones of a lesser price tag, fewer people are interested in buying a Symbian phone over a cheaper Android set. Engadget highlighted the statement of CEO Stephen Elop that, “As a result of the changing market conditions, combined with our increased focus on Lumia, we now believe that we will sell fewer Symbian devices than we previously anticipated.”